Episode 73
The Awesomeness Of Audio, With iheart Radio CMO Gayle TrobermanWhat medium catches more American’s attention than anything?
Magazines? Nope.
TV? Nope.
If you guessed audio, you’d be right.
There is a rise in audio. And including AM/FM Radio, podcasting, and Alexa skills, an estimated 9 out of 10 Americans are listening to audio.
Today, I bring on the Chief Marketing Officer of iHeart Radio.
I connected with her after she spoke at SXSW this year in Austin TX, and I just had to bring her on the show to talk about the star of the union around audio.
It’s a super interesting conversion.
Enjoy 🙂
video version of the Episode
